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How it all began
In 1883 20 year old Siegfried Bettmann arrived in Coventry from Nuremburg Germany and started the S. Bettmann & Co. Import Export Agency selling bicycles made by William Andrews of Birmingham. In 1886 S. Bettmann & Co changed to The Triumph Cycle Company with backing from the Dunlop Tyre Company.
1889 and Triumph starts to produce its own bicycles from a factory in Much Park Street, Coventry.The first Triumph motorcycle was produced in 1902, one of the company’s own bicycles with a single cylinder Belgian Minerva engine clipped to the down tube. In 1905 the company produced its first all Triumph Motorcycle with a 3bhp 300cc side valve engine and had a top speed in the region of 40 to 50 mph.